An informative one-day event, the (IDAS) is designed to bring key decision makers from the hospitality and design industries together to discuss common challenges and make new connections.
Made up of an audience of interior designers, architects, hoteliers, and key industry manufacturers and suppliers, the event offers a welcoming space for networking opportunities and face-to-face meetings whilst also hosting a captivating seminar programme with a number of well-known personalities in the speaker line-up.
This year, the three panel discussions will be divided up into three topics: the pitching process, AI’s use within interior design and designing for the next generation.
The sessions and confirmed speakers are:
08:45 – 09:20: The Pitching Process – Designing the Bathroom at WOW!house 2024
Speakers:
Sophie Harper, Editor, Hotel Designs
Emily Hunt, Head of Hospitality UK & Eire, House of Rohl
Hannah Field, Designer, Michaelis Boyd
Andrew Wakem, Head of Communications, Michaelis Boyd
Carolynne Shenton, Director, Studio Mica
Abigail Kendler, Director, Studio Mica
We get an inside view on pitching perfection from design studio Michaelis Boyd and find out more about the collaboration between different design practices and product manufacturers.
- Pitch perfect! How to deliver a winning pitch
- WOW!House 2024 case study from Design Centre Chelsea Harbour
- Teamwork makes the dream work
- Utilising supplier/manufacturer knowledge and expertise
09:30 – 10:05: Unpacking how AI is Being Used in the Creative Process of Interior Design
Speaker:
Wren Loucks, Founder & Creative Director, Be-kin
In this presentation, Wren Louks will present her latest research on the use of artificial intelligence in the creative process of interior design. This research formed her MBA dissertation at University College London.
- The use of AI to stimulate creative thinking
- The current use of AI in interior design
- Evaluation of current risks and potential benefits
- Future forecasting
14:00 – 14:35 Designing for Gen Z
Speakers:
Sophie Harper, Editor, Hotel Designs
Michaela Reysenn, Managing Director, Kai Interiors
David Harte, Co-head of Interiors, Studio Moren
Dale Atkinson, Director, Rosendale Design
Helen El Mettouri, Director, Zebra
The next generation is set to mean big business for the travel industry. With fewer commitments and more working flexibility than the generations before them, Gen Zers will likely have excessive disposable income and be avid travellers, so how can design best cater to this demographic’s demands?
- Incorporating flexible working space
- Useable tech and using tech
- Knowing your audience
- Health and wellbeing
How to attend IDAS:
If you are a supplier and would like to attend IDAS, to take part in pre-arranged, face-to-face meetings with designers, please email Ashley Harper at or call 01992 374064. If you are a senior designer and/or an architect and would like to enquire about a complimentary delegates ticket to attend the event, please email Alex Winders at or call 01992 374086.
Main image credit: IDAS/Hotel Designs