LAS VEGAS – will open a new Las Vegas showroom for the summer market, reflecting a shift in merchandising strategy. The new 21,000-square-foot showroom is located in building A at space 800/801 near the first floor escalator, a “coveted” spot providing buyers easier access, the company says.
The move centers around the company’s updated approach to trade shows, which includes a new “bought product” strategy led by , ’s vice president of merchandise and strategic product planning. Whereas in the past would show 400 to 600 SKUs and rely on feedback of customers to decide what to add to the official line-up, the new approach presents around 200 products, all of which though can be ordered and immediately shipped.
“We will have on-hand inventory of our best-sellers, and orders have already been placed on our brand-new product with shipments arriving in time to boost retailers 2024 sales productivity with sales-driving, high-value introductions,” said Nguyen. “There will be absolutely nothing on the showroom floor that buyers and designers will have to wonder, ‘Will this be a go or not?’ because all of the purchasing decisions have already been made.”
Nguyen said the strategy eliminates the lag time of getting items into retailers’ inventory while taking advantage of one of ’s key differentiators: The research time the company invests in exclusive products.
“Me-too looks drive retail profit margins down,” Nguyen said, adding that unlike many of its competitors, the company works to provide exclusive designs instead of buying products off the factory shelf.
“Retailers who want to create excitement on their floors should make plans to visit our new showroom in Vegas this summer,” said Nguyen. “We’ve done the research and devoted a great deal of time to design and product development with an eye toward creating outstanding values that are designed to make their make doors swing. Additionally, we are coupling the products with retail-focused merchandising and display ideas in the new showroom to create even more excitement.”
This strategy reflects a similar update at High Point, in which to showcase best-selling and elevated product on the first floor in new vignettes.
With five branches and two U.S. distribution centers, supplies furniture for the living room, dining room, bedroom, home office and accent décor.